Experimental Investigation of Enhancement †MyAssignmenthelp.com

Question: Discuss about the Experimental Investigation of Enhancement. Answer: Introduction: Brand awareness is characterized as the likelihood that the consumers generally recognize the availability and existence of the products and services of the company. Creating and developing the brand awareness is presently considered as a key step towards product promotion by the organizations. Huang and Sarigll (2014), argued that the organizations that maintain higher brand awareness level are more likely to possess increased amount of sales. The current research work will focus on determining how Giordano can enhance its brand awareness in the international market. Giordano was established in 1980 by Jimmy Lai in Hong Kong. In the year 1981, Giordano opened its first retail store in Hong Kong and also started to expand its business in Taiwan by distributing the Giordano merchandise with the help of joint venture projects (Mau and Giordano-Adams, 2016). In response to the slow rate of sales the company changed its positioning strategy in the market in the year 1987. Previously it u sed to sell only mens garments, however, afterwards it realized that a number female customers were also feeling attached to their stores. As a result Giordano started selling unisex casual dresses and this shifting in the positioning strategy proved to be successful for the company. As a result of this the revenue and sales of the company increased substantially (Cuomo et al., 2016). However, as per the provided case study the company is experiencing saturation in the domestic and foreign markets. Due to this the company is willing to increase its brand awareness in the international market. This research work will shed light on exploring the possible methods through which the level of brand awareness can be increased in the foreign market. The basic aim of the research management is to determine the most effective and efficient methods through which Giordano can increase its brand awareness in the foreign market. Objectives of the Research The key objectives of the research can be summarized as follows, To develop a broader understanding about the concept of brand awareness To determine the factors that can affect brand awareness To determine the process of increasing brand awareness Research Questions In accordance with the objectives of the research the research questions are designed as follows, What is the concept of brand awareness? What are the factors that may affect the level of brand awareness management How brand awareness can be increased? Overview of Brand Awareness Researchers have pointed out brand awareness as the probability that the consumers are well informed about the availability and life of the product. More precisely it is the extent up to which the consumers associate the specific brand with a particular product. Brand awareness incorporates brand recognition as well as brand recall (Tasci and Guillet, 2016). Brand recognition is defined as the capability of the consumers to identify the prior brand knowledge when they were asked questions about the brand or they can recognize the product when they are shown the picture of the brand. This depicts that the consumers can differentiate the specific product as it has been observed or viewed earlier. On the other hand brand recall is defined as the ability of the customers to retrieve a brand whenever he or she is provided with the class, category or the type of the product (Times Neurophysiology, 2016). It signifies that through recalling a brand the consumers can recognize the brand fro m his or her memory if they are provided with a clue. However, it is easier and convenient for the consumers to recognize a brand rather than recalling. Hence the brand awareness programs should be aimed at increasing the brand recognition. The reputation and brand awareness of an organization can impact directly over the success of the business. The perceived value of the people regarding a brand sometimes drives their purchase decisions and loyalty towards the brand. Recent statistics suggest that 71% of the consumers are more likely to purchase the brand they follow on the social media (Giordano, 2015). Developing customer loyalty can also contribute in increasing the overall organizational revenue. The following are a few strategies through which brand awareness can be increased. Building an effective brand image and enhancing the association between the people and the organization can easily be done through producing effective contents. Publishing high quality products on a regular basis which can perfectly mitigate the needs of the customers helps to establish the position of trust (Zhang, 2015). It is a matter of fact that whenever an organization regularly answers the questions that people have regarding their industry they become successful in building brand awareness. Enhancing brand awareness through social media As per the data provided by Google Barometer, by the end of 2016 a major portion of the population in world have been using social networking sites. All of them possessed at least a profile in any one of the social media platforms. It has made social media an effective platform for advertising (Dogu et al., 2017). Here the organization can easily connect with the potential customers, exchange ideas with them and easily communicate with them as well. Creating an effective profile in the social media will also provide the customers with a process through which they can connect with the brand more personally. The consumers of the modern day are also quite reliant on developing a personal relationship with the brand they do business with. Hence sharing relevant materials and establishing an effective relationship over the social media can improve the brand awareness. Enhancing brand awareness through leadership Thought leadership helps to establish a person as a leader in the field and take part in increasing brand recognition. Through this the brands become able to demonstrate their own abilities and are transformed into trusted professional who can assist the customers in resolving their issues. This is a process through which the organizations can depict their expertise and thereby develop a proper brand awareness (Biraghi et al., 2015). Factors Affecting Brand Awareness There are a few factors that can affect the level of brand awareness both positively and negatively. Promoting the products and services over the internet that is in the social media sites help to engage more with the consumers and thereby enhances the brand awareness. Direct traffic is the people who visit the site of an organization directly without using any followed link. If direct traffic in the website can be increased that will certainly contribute towards increasing the brand awareness (Dogu et al., 2017). The perceived value about a product or service is developed among the customers whenever they see a product. In other words this is the expected value that a customer develops after seeing a product (Biraghi et al., 2015). Afterwards when the actual value derived exceeds the perceived value that would certainly ensure the customers are satisfied. A satisfied customer base will ensure an increased level of customer awareness. H0: Brand awareness in the international market can be increased through social media and effective contents. H1: Brand awareness in the international market cannot be increased through social media and effective contents Sample selection The research work will focus on obtaining primary data from the customers of Giordano and at the same time it will also arrange interview with 3 managers of the same organization (Taylor et al., 2015). Simple random sampling without probability will be used in this context as the researcher has already decided the number of participants who will be taking part in the survey. It has been decided that 80 employees of the organization will be interviewed for obtaining their valuable feedback regarding the process of increasing brand awareness of Giordano in the international market. Prompt response from the customers will help to generate a crisp idea about the market and the current scenario. Moreover it is also necessary to mention that as the research work already possesses a pre-designed hypothesis and the number people who will be participating in the research work is already known it will simply use a non-probability simple random sampling method for sample selection (Lewis, 2015) . The primary data will be analyzed thoroughly with the help of statistical software like SPSS or Eviews. First the primary data will be presented in numerical form in an Excel sheet and then the data will be sorted and filtered afterwards the data will be imported in SPSS and descriptive statistics will be obtained for better representation of the data. On the other hand, the respondents will be asked multiple choice questions mainly as descriptive responses will be difficult to collect because of the large number of respondents. Conclusion On a concluding note it can be stated that Giordano has experienced a saturated condition in the international market and hence it decided to increase its brand awareness. This in turn will assist the organization in attracting the attention of a large base of potential customers. It has also been observed that a few variables are also affecting the level of brand awareness. These variables are customer loyalty, customer satisfaction and brand identification through effective marketing communication the organization may become able to enhance these factors as well which as a result would yield to better brand awareness. Reference List Biraghi, S., Gambetti, R.C. and Graffigna, G., 2015. An ecological definition of ambient communication: A discursive conceptualization.Journal of Marketing Communications,21(1), pp.5-19. Cuomo, M.T., Tortora, D., Festa, G., Giordano, A. and Metallo, G., 2016. Exploring consumer insights in wine marketing: An ethnographic research on# Winelovers.Psychology Marketing,33(12), pp.1082-1090. Dogu, E., Gurbuz, T. and Albayrak, Y.E., 2017. Construction of Intuitionistic Fuzzy Cognitive Maps for Target Marketing Strategy Decisions. InAdvances in Fuzzy Logic and Technology 2017(pp. 620-630). Springer, Cham. Giordano, S., 2015. Fostering a collaborative culture through effective business practice at NAIT. Huang, R. and Sarigll, E., 2014. How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer, New York, NY. Lewis, S., 2015. Qualitative inquiry and research design: Choosing among five approaches.Health promotion practice,16(4), pp.473-475. Mau, L.W. and Giordano-Adams, A., 2016. Social Media and Dance/Movement Therapy: Reciprocity, Collaboration, and Relationship.American Journal of Dance Therapy,38(2), pp.378-406. Tasci, A.D. and Guillet, B.D., 2016. Hospitality cobranding: An experimental investigation of enhancement and erosion in consumer-based brand equity.International Journal of Hospitality Tourism Administration,17(4), pp.397-428. Taylor, S.J., Bogdan, R. and DeVault, M., 2015.Introduction to qualitative research methods: A guidebook and resource. John Wiley Sons. TIMES, P. D. O. R., NEUROPHYSIOLOGY, O. (2016). INTERMITTENT BEHAVIOR INDUCED BY ASYNCHRONOUS INTERACTIONS IN A CONTINUOUS DOUBLE AUCTION MODEL pp. 1-21 Downloads Kazuto Sasai, Yukio-Pegio Gunji and Tetsuo Kinoshita MEASURING BRAND AWARENESS IN A RANDOM UTILITY MODEL pp. 1-11 Downloads Pierfrancesco Dotta, Marco Tolotti and Jorge Yepez LEARNING TO INCENTIVIZE IN DIFFERENT MODES OF COORDINATION pp. 1-29 Downloads Friederike Wall.RELATION,19(06n07). Zhang, K., 2015. Breaking free of a stereotype: Should a domestic brand pretend to be a foreign one?.Marketing Science,34(4), pp.539-554.

Wine Of The Village Marsanny In France an Example by

Wine Of The Village Marsanny In France Wine could be termed as a beverage that is classified as alcoholic in nature. The basic process of making wine is by fermenting grapes juice. However, other fruits are also used for making wine such as black current, elderberry and plum. These are called country wine or fruit wine. Nevertheless, grape is one fruit that is predominantly associated with the process of wine making because grape has some natural advantages, as it requires no additional enzymes, acids or sugar. Need essay sample on "Wine Of The Village Marsanny In France" topic? We will write a custom essay sample specifically for you Proceed However, it should be remembered that vintage wines of Marsanny are regarded as one of the best qualities in the world. Vintage is a term that is used for classification of in accordance to harvest of grapes. Thus, Vintage wines are processed from grapes that are harvested in a single year. These wines are dated in accordance to the year as some variety of wines improves with age and thus this is regarded as one of the most significant factors of wine. Marsanny or Marsannay-la-Cte is a village located in eastern France at the district of Burgundy or Bourgogne. It is a part of department of Cte-d'Or. This village is famous for its vineyard strips and these are placed in the Burgundy wine region, especially its northern part. These vineyards are west of Sane and production is carried out in large scale. In total, there are about communal woodlands of about 550ha and the agricultural lands are about 200ha. The actual vineyards are of 190ha. It is placed in 7 km South-West of Dijon and the road Route des Grands Crus runs through it. The name of the road suggests the importance of the place as it means great vineyard road and it connects the entire Burgundy wine region. Marsanny has an elevation that varies from 470m to 240m with an average elevation of 275m. As per the 1999 census, the population density was 405/km with a total population of 5211. The village of Marsanny is famous for mainly three fundamental wine types. There is Pinot Noir or rose wine and it is the most famous wine of the village and highly appreciated in the wine regions of Burgundy for its uniqueness. Apart from this, there are also Chardonnay or white wine and the usual red wine variety. The vineyards of this village also champion the Cte de Nuits Commune Appellation of the first class. Marsanny wines are prepared in both modern and traditional manners. Especially in the village it is believed that the ancient way of preparing wine is the most convenient and tested therefore is qualified enough to bring out the best possible wine. In a generalized sense it could be mentioned that wine of Marsanny are basically subdued in aroma and flavor. It is also dry and acidic in nature. These qualities make the wines of Marsanny a good companion of food rather than individual consumption material. There are different types of grapes and each type is grown in different growing conditions. The product of these different growing conditions results in the variety of wine in the context of taste and aroma. These growing conditions are influenced by a wide range of variables or factors such as the vineyard topography and climates. The variety also depends on the difference due to slope direction where the grapes are planted along with the chemistry involved in the type associated with the soil components. There are also specification referring to seasonal changes and other such seasonal conditions. All these factors sum up to produce the initial and the basic ingredients of the grapes, which are so important instruments for the product or the wine. In general, it could be mentioned that wine is a very acceptable beverage in the village and in France as a whole. It is believed that 80% French drink wine with each meal they take. This is certainly for reasons. In the Marsanny village, alone it has been estimated that there are about 75 vineyards engaged in wine cultivation. There are considerable competitions within the orchards and each feels proud about their product and considers their own wines are best in the world. Works Cited: Mulligan, Mary Ewing and McCarthy, Ed. Italy: A passion for wine. Indiana Beverage Journal, 2006, 62(7), 21-27. Ghosh, G; Notes on European Cellar; Alliance Publishers; 2000; Page 167-172

Evaluating College Students - Good Evaluation Essay Topics

Evaluating College Students - Good Evaluation Essay TopicsIf you are having trouble writing a good evaluation essay then you should read this article. The information in this article can help you start your own research project and increase your chance of getting a good grade on your evaluation. Some of the topics that you will want to write about include subject bias, students' conceptions of academic credibility, students' perceptions of the importance of coursework, and the effect of a potential employer's beliefs on academic achievement.Evaluations come in two different forms: written and oral. As an employer or hiring manager, your job is to determine which form is most appropriate for a student. One way of determining that is to ask about a student's history and what the student is currently studying. If the student's history involves something specific such as sports, you may want to consider asking the student to elaborate on their work. If they aren't sure how to discuss the subject, they might be able to get some insight from someone else.During an evaluation, you have to be very careful not to speak negatively about your students in an attempt to try to improve their grades. Doing so will only lower their grades further and make your job that much harder. Instead, use the evaluator's information to your advantage by telling them about what your students did well and encouraging them to do their best for you.Students tend to place a high value on academic achievements, even though it has been found that they tend to be more susceptible to peer influence than professors are. In addition, students generally have a very negative view of exams and stress the importance of going over every word to make sure that they understood what they were reading. Because of this, you want to avoid laying too much emphasis on exam subjects and you want to convey to your students that you understand that they are still learning.When you evaluate a potential employee you want to find out a lot about them and you want to pay attention to some of the little things. One of the things that you might want to learn about a potential employee is whether or not they smoke. You might also want to look at their body mass index and determine if they are overweight.The last thing that you want to know about your potential employee is whether or not they have any misconceptions about academic credibility. One way to discover this is to look at their self-reported course grades. If they are a good student who gets good grades and is well rounded, then you will find out a lot about their academic credentials. If they show a marked lack of knowledge or ability on a particular subject, then it is best to avoid hiring them.There are a few objective things that you can use to develop a more objective and subjective evaluation essay topics. One thing that you can do is compare the student's performance to their peers in the class and ask them to give their opinions ab out their classmates.To develop a more interesting evaluation essay topics, consider using the following tips. First, pay attention to what your students' strengths and weaknesses are. Then, compare those strengths and weaknesses to how you might define academic credibility, academic control, and student performance.

Comparison of Bao Ninhs book The Sorrow of War and Oliver Stones film Heaven and Earth essays

Comparison of Bao Ninh's book The Sorrow of War and Oliver Stones film Heaven and Earth essays War has always been destructive, both of land and people. The war in Vietnam was no different, and the testimony of the people that lived it makes the events memorable and tragic. In later years the voice to speak for the people involved in the war changed, and so did the point of view. There is no longer just the American side of the story, the hardship that American soldiers went through or had to deal with on return home, but there is also the Vietnamese story, and in no way is these peoples story less dramatic or moving. Both Bao Ninh's book, The Sorrow of War, and Oliver Stones film Heaven and Earth deal with the war in Vietnam as a story told from the perspective of the Vietnamese. In doing so they offer a unique understanding of the people that were involved in the conflict on first bases, the people that lived and fought the war. Because of the media bias with regard to the Vietnam conflict, readers and movie goers world wide know about how the American's suffered in Vietnam and about how it's war veterans have trouble adjusting to life back home in the US. But the American's lost less than a million men in that war and their social institutions and infrastructure survived relatively the war relatively intact. The Vietnamese lost two million men, and their culture, society, landscape, and traditions were literally obliterated by the conflict. Yet their side of the story has seldom been told. Worse still, they have always been portrayed in the media as faceless "gooks", "Charlie", or "VC". Up un til a few years ago, it would have appeared that the Vietnamese participants in the conflict were people without an identity. 1 Bao Ninhs first novel is about his most influential life experience, the war in which he participated as a young man. Born in 1952, he served in the Glorious 27th Youth Brigade during the Vietnam war. Out of the five hundred youths who went to war...

Book review essay: Direct from Dell - Strategies that Revolutionized an Industry

Book review essay: Direct from Dell Strategies that Revolutionized an Industry Dell, a 1984 start-up that grew into great heights within a short span of less than 15 years, has immense hard work of both the founders and employees. Like many other companies, even Dell has faced many challenges and had made ways to beat them. 1. M. Dell grew up with an entrepreneurial spirit ‘ He realized that the computer stores at that time, were buying PCs from IBM, and had been charging a lot of money and gave little or no service. This is when he started assembling computers on his own, and started selling them at a cheaper price and provided better service. 2. Direct Model, v1.0 ‘ the entire business was about listening to the customer, responding to them, and delivering what they wanted. The direct model was based on direct selling. 3. Highest levels of service + products needed ‘ Their top priority was maintaining loyalty among customers and employees, which was achieved by bringing out the highest levels of service and high-performance products. 4. Disdaining inventory ‘ Improving the speed of the inventory flow 5. Order of business at Dell ‘ The new order of business at Dell based on ‘ Liquidity ‘ Profitability ‘ Growth 6. Clear metrics ‘ Once clear metrics and measurements was established, it was easy to see what businesses were performers. 7. Three Golden Rules at Dell ‘ 1) maintain a light inventory, 2) Listening to the customer, and 3) Always sell direct. 8. Phase review process for product development ‘It created a common language and the organization came to agreement on how product development and launching should take place. 9. Segmentation ‘ One can quickly grow smaller companies, but it’s an uphill task to sustain a high rate of growth in a larger corporation. Segmentation enabled dell to scale up its business rapidly. 10. Direct Model, v1.1 ‘ In Version 1.1, they reduced inventory inefficiencies. 11. Reward success by narrowing responsibility ‘This allowed them to keep their people happy and thriving and maintaining a high growth rate. 12. Information sharing ‘ they shared the best ideas throughout their various businesses. 13. Think like you the owner (ROIC) ‘they explained specifically how everyone could contribute: by cycle time reduction, by elimination of scrap, by increasing sales, by forecasting accurately and precisely, by scaling operations, by increasing inventory, collecting accounts receivables effectively, and doing things right in the first attempt. Dell practiced rewarding its employees using ROIC matrix. 14. Complexity kills ‘ their thumb rule was to have as few partners as possible. 15. Supplier management ‘ they set quantitative measures for success so the suppliers knew what they expected and they provide regular progress reports to the suppliers. 16. Inventory velocity revisited ‘Speed to market was important for two reasons. One was that it created competitive value that could be shared between buyer and supplier. The other was that when it came to delivering the latest product they had to be quick. 17. Using the Internet ‘By using the Internet they tried to maintain a continuous flow of materials from their suppliers to their factories, on an average their employees spent less time placing orders and more time building products adding value. The other advantage the Internet gave them was immediate and quick transmission of product quality data. Their suppliers could see the information in real-time. OB CONCEPTS AND THEIR BENEFITS IN DELL 1. Creativity: ‘ Willingness to look at the things differently ‘ Dell was first to experiment with ‘Direct marketing’ even when critics cited it to be a failure methodology 2. McClelland’s Theory of Needs: ‘ Need for Achievement (nAch): Points to support i. Motivated by his passion to do business ii. Converted Hobby(Philately) into initial venture ‘ Need for power: i. They wanted to emerge as a global leaders ii. Penetrate into other markets apart from US [Entered European market, Asian, etc] ‘ Need for Affiliation: i. Michael Dell made ways for friendly customer relations. ii. Dell had great regard for the employees and their concerns. Made frequent enquires to build a good working environment. 3. MBTI Personality: ESTJ ‘ Extrovert: He has been closely associated with the outside world right from the childhood, speaking to experts, salesmen, customers, etc. ‘ Sensing: More focus on details. Hired people to do data analysis while in Newspaper subscription business and implemented the same in the Dell. ‘ Thinking: Implemented competitive strategies (Speed to market, Customer service, Producing high quality, Providing latest relevant technology). ‘ Judging: i. More categorized and organized. ii. Predicted changes in the market much before they are to occur and took decisions accordingly that are fruitful. iii. Entered Consumer retails and exited it soon realising that the model cannot meet financial objective. (Corrective action) And restricted European operations. 4. Job Satisfaction: ‘ Storming Stage: Few managers who could not resist the organisational changes (eg. Use of facts) felt painful and left the organization. (Elimination of Theory X Employees). ‘ Recruiting Process: Michel Dell and his company made it a decision to hire persons with expertise and who had sense of adventure and love challenges. Thus favouring ‘Theory Y Personalities’ with following characteristics: i. How employees think about economic terms? ii. How they want to define success as? iii. How people value and relate them with others? iv. Ability of employees’ understanding on the strategy of the business they are involved in? v. Ability of employees’ understanding on business activities ‘ Employee Engagement: i. Theory Y employees welcomed the use of facts and shown their willingness to adapt to the organizational changes. ii. Change in decision making from emotion based decisions to factual data based decisions. 5. Management by Objectives: (Goal Setting Theory) Dell even at their initial stages were more cautious about setting goals and accomplishing them. Inference is that, Dell gave more priority to the above goal rather than mere growth. 6. Utilitarianism: Seeking the greatest good for the greatest number ‘ And reducing their inventories and overhear expenses. (Disdain Inventory) ‘ Knowing exactly what the customer wants and then provide it. (Always listen to Customer and never sell indirect) ‘ Thus operating at maximum Efficiency by not producing products until they know it is sold. 7. Social Learning Theory: ‘ Through Observations: i. Price is not a sustainable competitive advantage. ii. Understand the economies of each segment: Product, Use, Geography, Customer, etc. iii. Observations from Employee Interactions through following questionnaire: ‘ What are customers telling you? ‘ How do you think the company’s products are doing? ‘ What are our biggest challenges? ‘ What are the biggest threats to our success? ‘ How can the company support you better? ‘ Through own Experience: i. Introducing of Dell’s 30-days Guarantee: After realizing the customer’s insecurity and low levels satisfaction in online purchases, Dell for the first time in the industry introduced this scheme to promote online business-business methodology. ii. Targeting large companies for business to grow wider and faster. Thus making global expansion plans (outside US). 8. Contrast Effect (Perception): When Dell displayed their 12 Mhz high sped Machine in the Comdex show, they earned a good reputation for the product what they have manufactured. Taking products early to market and then capturing customers. 9. Job Enrichment: Train employees to act and think like owners. 10. Operant Based Learning – Make failures with learning acceptable. Dell also learned few things in a hard way. The following words spoke by Michael Dell from the book states this: 11. Selective Perception: Dell initially being more opportunistic tried entering into every sector of the market. This prevented them to make the best decisions and slowed down its growth rate. Then Dell differentiated the tasks: what to do and what not to? And accordingly assign or define goals. This way it has leant selective perception. ‘ CONCLUSION The book is a very good read, and the business principles highlighted above are truly excellent. The very core thing that drives the business is the fact that everything revolves around the customer. Listening to customer feedback, acting on it promptly and adding value to the customer are among the top priority for Dell. Dell has a good organisational practice in place always striving to attract and retain talents, thus making it the best place to work at. This perhaps has helped dell to achieve great heights and proceed beyond the set objectives.

Racial Violence - The Case of George Zimmerman Essay

Racial Violence - The Case of George Zimmerman - Essay Example Racial violence is not like other types of violence because its primary cause is based on beliefs of superiority and hatred of other individuals or groups who are destined to be inferior due to their ethnicity; and due to their physical features like skin color. Racial violence takes many forms. It can be as subtle as teasing or pushing and can be severe as murder, physical assault, and genocide (Browne-Marshall 15-18). This essay analyzes a recent racially charged issue—the case of George Zimmerman, a Hispanic guard who killed a young black man, Trayvon Martin, allegedly as an act of ‘self-defense’. This case is analyzed in terms of the causes and effects of racial violence. The Role of Race in Zimmerman’s Case Although racial violence is more obvious, other types of violence are similarly destructive. There is an increasing number of evidence that continuous harassment negatively affects the health of its victims. It inflicts psychological and physical pa in which is passed on to subsequent generations (Gruber 1573). Being constantly anxious or fearful because one is racially different and continuous harassment are root causes of poor self-worth and mental disorders. People who are subjected to racial violence usually accept or embrace an identity with the undesirable images they are assigned to. Resistance at times results in greater and more severe discrimination and violence (Bonilla-Silva 22). The belief that everyone is created in God’s image is hollow when the identity one embraces is that of a lowly, insignificant individual. The death of Trayvon Martin compelled Americans, once more, to confront the nation’s tragic history of racial violence. Nevertheless, possibly because the death of Martin evidently resembles the death of a huge number of young black men in the past and recent times, the debate over the issue seemed historically inclined.

The movie my big fat greek wedding Essay Example | Topics and Well Written Essays - 2000 words

The movie my big fat greek wedding - Essay Example However, she does her role of taking care of male Greek babies which she usually feeds since her duty is a waiter. As time goes by, her family is in worries of whether of she may find a man in a life or remain single throughout her lifetime. Her father even reminds her in the play to get married since she is becoming old with time. It is because most men do not like to marry old ladies since they do not easily give birth at their old age (Fields and James, 2005). Toula intends to go to college so that she can improve in her knowledge in computer and operations. However, she falls for a handsome man who is not from Greek by the name Ian Miller. The man is a teacher in a given high school and also a vegetarian. She differs with her family in this situation since in this case she goes against the Greek traditions of marrying a person outside the Greek community. She claims that her soul objective of marrying the high school teacher is simply because she gives he gives her the total happiness she deserves in love. In fact it was outside the expectations of her parents from her on getting married to a non-Greek. Therefore, in this situation, her father, Gus, rejects her new found lover since she went against the norms of the society. The father is so furious in the play that he finally utters such statements. He later takes a soft stand upon uttering the tough statements to her lovely daughter whom she is unhappy with in getting married to a pers on outside the Greek community. The soft position taken by Gus, the father to Toula on her decision to marry Ian who is a non Greek makes Toula a happy lady indeed. After realizing that the soft stand he takes on Toula in marrying Ian, Gus follows Toula’s mother and accepts Ian embracing him as his in-law son. However, the tough moments that waits Ian ahead is whether the Toula’s community will also take their marriage just as the father agreed to it. Ian Miller